Achhe Furniture Ki Shuruaat

When it comes to adhesives, we found that homeowners assume that Fevicol is being used and therefore don’t inquire about whether that is actually the case. We also found that the decision of which glue to use was coming in very late into the process.

In order to make homeowners more emotionally invested in the adhesive used to build their furniture, we decided to associate Fevicol with ‘good news moments’. Our goal was to create and showcase situations where people would need new furniture.